Balteau
Preserving what matters.
Corporate website supporting the rebrand of a drinking water company, part of the Wanty group.
The project.
Balteau, which works for our drinking water, joined the Wanty group and renewed its entire identity, from the logo to the branding on its worksites.
The website supports this change: it presents the company’s new positioning in the codes of the new brand.
The challenge,
the solution.
The challenge
Support a turning point for the company.
The rebrand was built with the teams through workshops. The website had to carry this new momentum to the outside world.
The solution
The drop as the common thread.
A website in the new identity’s colours, where the logo’s drop shape guides the layout and connects the content.
Under the hood.
- Context
- Project carried out at the Infine agency, where I work as a developer, web designer and SEO / GEO specialist.
