Anthracite Studio launch campaign visuals: carousels, stories and teasers

Anthracite Studio launch
Announcing a website with its own images.

Teaser, carousels, reel, stories and videos to announce my new website on Instagram, Facebook and LinkedIn.

Type Community management | Launch

The project.

For the release of my new portfolio, I prepared a full campaign on Instagram, Facebook and LinkedIn: a teaser the day before, then the launch the next day with carousels, a reel, stories and videos.

Every visual reuses the website’s elements: the hands drawn in characters, the logo’s « A », the blue ramp, Instrument Serif and Sometype Mono. The visuals are generated with the same code as the website, with no retouched screenshot.

The challenge,
the solution.

The challenge

Bring people to the website without showing too much too soon.

A portfolio is discovered by browsing it. The posts had to make people want to visit, be readable in a second in a feed, and stay consistent across networks and formats.

The solution

A teaser, then a reveal in several formats.

The day before: “Something is coming.” as a story and on LinkedIn. On launch day: a panoramic carousel that follows the website’s scroll, a reel built on the hands sequence, a LinkedIn video and stories with the link. The profile banners and avatar switch to the new website’s colours.

Carousel cover: “New portfolio. New era.”

The campaign, format by format.

D-1
The teaser
A story and a LinkedIn post, showing nothing of the website.
Launch day
The reveal
Carousels, a reel, a LinkedIn video and stories with the link.
Profiles
The website’s colours
Facebook and LinkedIn banners, avatar in characters.
Next
The awards
Visuals and filmed elements for Awwwards, CSSDA and FWA.

01 — Teaser

The day before: “Something is coming.”

An Instagram and Facebook story and a portrait LinkedIn post. The hands draw closer, the « A » can be made out: no screenshot of the website.

02 — Panoramic carousel

Six slides, one single image.

A 6,480 px image cut into six: swiping follows the website’s scroll, from the hands touching to the link. The cover opens the series.

03 — Videos

A reel and a LinkedIn video.

The reel is computed frame by frame with the website’s hands code, at 60 frames per second. The LinkedIn video chains the cover, the panorama and the website video.

04 — Presentation carousel

“My new website is live.”

Six numbered slides: the homepage, the hands sequence, the mobile version, the Lighthouse scores and the link. A seventh image works as a single post.