Pains Jacquet
Soft breads, ideas for every meal.
Bilingual FR/NL brand website: product catalogue, recipes and commitments.
The project.
For 140 years, Pains Jacquet has been making sandwich loaves, burger buns, toasts and tortillas in its bakeries in Burgundy and Auvergne.
The Belgian website, in French and Dutch, presents the range, recipes for every time of day and the brand’s commitments.
The challenge,
the solution.
The challenge
Turn the supermarket shelf into a wish to cook.
A broad range and a family audience: the website had to help people choose a product and give concrete ideas for using it.
Pains Jacquet belongs to a large group with precise brand guidelines: the design and the code had to follow them on every page.
The solution
A catalogue linked to recipes.
Catalogue by range, recipes sorted by moment (aperitif, brunch, lunch, snack), a commitments page and links to the brand’s social media.
The custom-built horizontal slider was the most technical part of the project.
Under the hood.
- Context
- Project carried out at the Infine agency, where I work as a developer, web designer and SEO / GEO specialist.
- Technologies
- WordPress
- GSAP
- Google Tag Manager
- Languages
- FR · NL
- Pages
- 128
