A brand
people recognise
at first sight.
Logo, palette, typefaces and usage rules: a visual language that holds up on screen and on paper.
Contact me
A logo alone is not a brand. I build a complete system, tested on your real materials before it is set in brand guidelines.
Understand the brand
Your trade, your audience and what sets you apart from competitors.
Explore directions
Mood boards and two or three graphic directions.
Create the logo
A simple mark, legible at small sizes and easy to adapt.
Build the guidelines
Colours, typefaces, usage rules and examples.
Roll it out
Website, social media, stationery, signage.
System
One palette and three typefaces at most, each with a clear role.
Usage
Guidelines with concrete examples, which your team can apply without me.
What they say.
« A logo redesign that truly matches our club’s image. A rebrand was really needed, and it’s a success! »
As du VolantBadminton club, Wellin« Alex is above all an attentive eye and a creativity that never stops surprising. Always mindful of the smallest detail, he finds the right typeface for every project and turns a simple idea into a coherent visual identity full of character. »
Arnaud MarbehantWeb developerFrequently asked questions
What technology do you use to build websites?
WordPress, with a theme built from scratch for your site. No off-the-shelf theme and no page builder.
Will I be able to edit my website myself?
Yes. Everyday content (texts, images, articles, projects) can be edited without touching the code, and I train you to manage it.
Will my website work on mobile?
Yes, every page is designed and tested on mobile, tablet and desktop, with animations adapted to each screen.