Copy that is
read, found
and quoted.

Articles, service pages and FAQs: copy that answers your customers’ questions and that search engines know how to rank.

Contact me
Question-and-answer block: question, short answer, then details
Projects page heading before and after the rewrite
Inner section of the Wallo Summer Camp website
Inner section of the AMOS website

Content ranks because it answers better than the rest. I write precise answers, structured with headings and questions, easy for Google and AI assistants to pick up.

  1. Topic research

    The questions your customers ask before they buy.

  2. Outline

    Structure, keywords and search intent.

  3. Writing

    Clear, sourced copy with concrete examples.

  4. Optimisation and linking

    Tags, internal links and structured data.

Question-and-answer block: question, short answer, then details

Research

Every article starts from a real query, with checked volume and intent.

Reading

Short paragraphs, subheadings and a direct answer up front: people find the information without reading everything.

Frequently asked questions

  1. What is the difference between SEO and GEO?

    SEO targets Google's search results. GEO targets the answers given by AI tools like ChatGPT, Perplexity or Google's AI Overviews.

  2. How long does it take to see SEO results?

    The first effects often show within 2 to 3 months, and solid results within 6 to 12 months, depending on the competition in your sector.