What is the difference between SEO and GEO?

SEO (search engine optimisation) is about getting your website to appear in Google’s standard search results.

GEO (Generative Engine Optimization) is about making sure generative AI tools mention your business when someone asks them a question: ChatGPT, Perplexity, Claude or Google’s AI answers.

The two work together: clear, structured content that genuinely answers your customers’ questions works for both. GEO adds specific elements, such as structured data, the llms.txt file and consistent information about you across the web.

Related questions

  1. How long does it take to see SEO results?

    The first effects often show within 2 to 3 months, and solid results within 6 to 12 months, depending on the competition in your sector.

  2. How much does a custom website cost?

    The price depends on the number of pages, the level of animation and the features. I set a fixed price after a first conversation, with no surprises.

  3. How does payment work?

    A deposit at kick-off, then payments at each stage of the project. You always know what you're paying for and what has been delivered.